Philadelphia Sports Day

NLL, Warrior Lacrosse Seal New Partnership

NLL

The National Lacrosse League (@NLL), the world’s most successful professional lacrosse league, today announced a new multiyear partnership with Warrior (@warriorlax), the New Balance-owned premier equipment provider for the sport. Warrior will be an Official Partner and supplier of the NLL’s equipment pool for players.

“Our athletes are the best in the world, and Warrior is one of best equipment providers for everyone in the sport, from youth level players to the professionals, so we are glad to extend our relationship,” said Kevin Morgan, EVP, CRO for the NLL. “Our goal is always to keep improving the health and safety of our players and working with Warrior to provide and innovate around protective equipment will continue to help us get to that goal.”

“Warrior is thrilled to renew its partnership with the National Lacrosse League,” said Jared Hager, Director of Lacrosse Marketing, Warrior Sports. “We believe the NLL is one of the premier professional lacrosse leagues in the world and offers Warrior unprecedented exposure and branding. Just like the NLL, Warrior was founded on innovation. We are excited to continue to help grow the game of box lacrosse by bringing the most innovative products in the game to the best players in the world. We look forward to growing together with the NLL.”

The NLL is North America’s largest professional lacrosse league, ranking third in average attendance for pro indoor sports, with 13 teams in key markets across North America. The NLL experienced substantial growth last season with nearly a million total ticket sales, a 28-percent increase from 2017-18, and 60 percent of ticket sales were from people who never played lacrosse. Digital viewership also rose significantly through Turner and B/R Live, showing substantial increases in total unit sales (up 151 percent from last year), average unique viewers (+27 percent) and average minute audiences (+14 percent). Sponsorship revenues are projected at a 29-percent increase from 2018 to 2019.

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