Philadelphia Sports Day

NLL Partners with True Sports


The National Lacrosse League (@NLL) announces that it has added TRUE Sports, a global leader in sports equipment design, to its growing list of partners for the 2019-20 season. Offering unmatched protection and durability, TRUE Sports’ innovative gear will be mobilized throughout the NLL during the 2019-20 season, which begins November 29.

“Our goal is to work with best in class innovative companies on and off the field. TRUE Sports has designed some of the most advanced equipment in a host of sports including lacrosse,” said Kevin Morgan, EVP, CRO of NLL. “We are looking forward to having them as our partner for the player handle category and as the official helmet of our referees this season.”

“Here at TRUE, we control every step of the process from design, to engineering, to manufacturing so that every piece of equipment that hits the floor or retail shelf is a cut above the rest.” said Tom Burns, General Manager of Lacrosse at TRUE Sports. “We are excited to be able to join the league and continue to help grow the game through our partnership.”

The NLL is North America’s largest premier professional lacrosse league with 13 teams in key markets across North America. Ranking third in average attendance for pro indoor sports, the NLL experienced substantial growth last season with nearly a million total ticket sales. Compared to the 2017-18 season, the NLL saw a:

  • 151% increase in total unit sales with the inclusion of Turner and B/R Live
  • 28% increase in live viewers, 60% of which had never played in a house league
  • 27% increase in average unique viewers (online)
  • 14% increase in average minutes viewed (online)

Additionally, NLL has projected a 29 percent increase in its sponsorship revenues from 2018 to 2019.

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